2024/7/16 09:01
Overview of Expo 2025 Osaka, Japan and Marketing / Promotion
In this article, we will provide basic information about Expo 2025 Osaka, including access to the surrounding cities and venues in Osaka, as well as marketing strategies for Expo 2025.
If you are looking for partner in Japan, feel free to contact us from here.
Overview of Expo
Expo means "World Exposition." It is an international exhibition where countries showcase and introduce their technologies, cultures, industries, and more. The purpose of a Expo is to promote the exchange of technology and culture among nations, fostering international cooperation and understanding.
Expos are generally large-scale exhibitions held over several months. Historically, the first Expo is considered to be the "Great Exhibition of the Works of Industry of All Nations," held in London in 1851.
The Bureau International des Expositions (BIE) organizes several types of Expos. These include the World Expo, Specialized Expo, Horticultural Expo, and Triennale Milano. Among these, the World Expo is held only once every five years, with Expo 2025 being one of the World Expos.
Overview of Expo 2025 Osaka Japan
Image: Japan Association for the 2025 World Exposition
Main Theme | Designing Future Society for Our Lives |
|---|---|
Dates | April 13, 2025, to October 13, 2025(184 days) |
Location | Yumeshima, Osaka, Japan |
Ticket Price | From 4,000 Yen(Adult), Price varies depending on ticket types. |
Official Website | |
Official Ticket Website | |
Participation Countries and Organization | 161 Countries and 9 International Organizations.(As of June 2024) |
Category | World Expo |
Overview of Osaka City and Kansai Area
Osaka is the central city of the Kansai region, with a population exceeding 8 million people. It is part of the Keihanshin metropolitan area, the second largest in Japan and one of the largest in the world, boasting around 19 million citizens.
Osaka is next to Nara and Kyoto, cities with ancient histories, the port city of Kobe, and Arima Town (Hyogo Prefecture), home to Arima Onsen, one of Japan's three famous hot springs,
Access to Expo 2025 Osaka
Airports
Kansai Airport(International Flights)
Itami Airport(Domestic Flights)
Kobe Airpot(Domestic Flights)
Trains
Shinkansen(Bullet Train)
Note: No parking available at Expo 2025 Osaka
Marketing at Expo 2025 Osaka, Japan
OOH
We can advertise in media deployed outside the home, including transit advertising such as bus, subway and station advertisements, outdoor advertising such as various signboards and large video screens, and flyers.
Taxi Ads
In Japan, advertisements are displayed when you ride in a taxi.
OTT
In Japan, there are OTT platforms such as Abema TV and TVer. Each platform has its own unique features and advertising conditions, so please feel free to consult with us.
Press Releases
Distributing press releases in the Japanese market is extremely valuable for gaining media attention.
Social Media Marketing / Social Media Ads
In Japan, widely used social media platforms include LINE, X (formerly Twitter), Instagram, Facebook, and TikTok.
Search Ads
In Japan, three search engines are widely used: Google (75%), Yahoo (15-25%), and Bing (0-10%).
Retail Media / Travel Media
We cover both local and global retail and travel media.
It is also possible to implement targeted advertisements based on information such as the purchase of lecture tickets or reservations for flights and hotels. For more details, please contact us.
Please feel free to contact us regarding marketing in Japan and around the world before, during, and after the Expo.
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