Advertising Service in Japan

Google

Google is the most popular search engine in Japan, with a market share of 76.2%. It is also the leading search engine in terms of advertising with its format of listing and display.

Yahoo! Japan

Yahoo! Japan is the second most popular search engine in Japan, with a market share of 16.5% and 20% on smartphones. Advertising on Yahoo! Japan is very similar to Google. 

LINE

LINE is the number 1 communication app in Japan, with MAU of 91 billion users in Japan which is 81.8% of Japanese people. It is a promising platform for large-scale campaigns in Japan.

Facebook

Facebook is one of the most popular social media platforms in Japan, with 15.55 million users as of February 2022. It is a popular platform for business networking and is often compared to LinkedIn in other parts of the world. It is a leading platform for advertising business related services.

Instagram

Instagram is a popular social media platform in Japan, with 46.10 million users in early 2022. Fashion and food are the most popular content type among Japanese Instagrammers, while B2B is more popular on Facebook than Instagram.

YouTube is one of the most popular video streaming platforms in the world, and it is no different in Japan. With over 2 billion users worldwide, YouTube has a penetration rate of over 90% among Japanese aged 13 to 29 years old.This makes it an ideal platform for businesses to advertise their products and services.

Twitter

Twitter is one of the most popular social media platforms in Japan, with over 59 million users. It is a great tool for those who know how to use it well, and can be used to create successful advertising campaigns in Japan.

TikTok

TikTok has become a popular platform for digital marketing in Japan. The video-sharing service is used by more than 62 percent of Japanese teenagers. Advertising on TikTok, and influencer marketing is also effective in promoting services and products.

Pinterest

Pinterest is a popular visual discovery platform that has recently expanded its advertising business into Japan in June 2022.

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